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Chris Busch | How to Evangelize Through Media

Chris Busch leads LightQuest Media which specializes in media buying and advertising. Today we talk about how a media agency can help a ministry to reach people for Jesus. As a special bonus, Chris Busch shares some miracle testimonies from the life of Kathryn Kuhlman and insights from the ministry of Oral Roberts.

Check out the Light Quest Media website: https://www.lightquestmedia.com/ 


Evangelism Coach Daniel King (00:00):
Chris Bush is the leader of light quests media, which specializes in media buying and advertising. Today we talk about how a media agency can help a ministry to reach people for Jesus. As a special bonus, Chris Bush shares some miracle testimonies from the life of Kathryn Kuhlman and insights from the ministry of Oral Roberts.

Evangelism Podcast Host (00:37):
Welcome to the Evangelism Podcast with Dr. Daniel King, where Daniel interviews full-time evangelists, pastors, missionaries, and normal everyday Christians to discover how they share their faith, their powerful testimonies, and amazing stories that will inspire you to reach people with the good news. And now here’s your host, missionary, and evangelist Daniel King.

Evangelism Coach Daniel King (01:01):
Welcome to the Evangelism Podcast. I’m Daniel King, and I’m excited about telling people about Jesus today. I have a very special guest with me, Chris Bush. Thank you so much for being on the Evangelism Podcast.

Chris Busch (01:12):
You’re welcome, Daniel. Thank you for having me. Excited to be here.

Evangelism Coach Daniel King (01:15):
And so you are leading a media agency called Light Quests Media. Can you tell me what does a media agency do for ministries? Sure.

Chris Busch (01:30):
A media agency they could do a number of things. What we do is we help people multiply their message through media, and that can be through broadcast television and radio. That can be through print books, magazines, et cetera. Or that can be through the internet, which has opened up a whole new realm of possibilities for, for people to multiply through media.

Evangelism Coach Daniel King (01:52):
And so how did you get started doing all of this work in media?

Chris Busch (01:57):
Oh, man. So I like to think that my start in media was when I was around four or five years old and a guy named Earl Roberts would come on our black and white Zenith television at home. And I would see him on Sunday mornings, and I would just spellbound not only by his preaching, but when he would pray for the sick and people would get healed and you’d see it right there, you know, on, on television. And I had little idea that later I would actually wind up a student at Oral Roberts University, and then after my student years working for Oral Roberts University and being involved in their, their television production to some extent. So that’s kind of how I got my, my start in media was largely through through Oral Roberts who was a, you know, he, he was one of the, the people that was on in the 1950s actually, that back in the day when there were three TV stations, you know, if you had a television, you had nbc, cbs, and abc, you had three choices of channels to watch and or was there on Sunday morning on one of those channels.

And so he became well known and very popular through television in the day.

Evangelism Coach Daniel King (03:03):
And or Roberts was very innovative in his use of media. He absolutely, he was one of the first ones to go on television. He was the, the first to have a, a national show. And it’s amazing how many people used to watch, or Roberts

Chris Busch (03:20):
Yeah. Used to be in the millions. And so when I was a student there, he, he, first, he started out on Sunday mornings, but then he started doing primetime specials, four primetime specials a year in in the evenings, which he would syndicate across the country, one hour specials. And he would have special guests stars on to kind of attract an audience, but then he would always give a, a sermon, you know, a 10 to 12 minute sermon that was embedded in the program. And that’s how he reached people. After I graduated from o u I worked at the Evangelistic Association, oral Roberts Evangelistic Association for a while. And it was not uncommon that the, the Monday after one of those specials would air, we would get over 100,000 pieces of mail.

Evangelism Coach Daniel King (04:01):

Chris Busch (04:02):
This was in the seventies.

Evangelism Coach Daniel King (04:04):
Yeah. That’s amazing.

Chris Busch (04:06):
So it was amazing.

Evangelism Coach Daniel King (04:07):
Now, the media landscape has changed a lot in the last few years. It’s actually a much lower bar for entering media, which, which is actually wonderful. Like even right here, I’ve got a little studio set up right here in my home. And to do this 15, 20 years ago would’ve cost a lot of money. Now you can do it pretty inexpensively and you can use media to reach people. And then you used oral use to have to buy television time to go on television all over the, the United States. But now someone can film a video on TikTok and instantly get millions of views if it goes viral and, and it doesn’t cost anything. Oh, yeah.

Chris Busch (04:56):
The whole landscape has changed. Back when I worked for Oral A, a single camera cost over a hundred thousand dollars. Wow. That was in dollars of those days. So equivalent today would probably be, you know, $300,000 for a camera, a studio quality camera. So today, you know, the cost of production of come down, and then with the internet, and especially now with broadband being as fast as it is where you can transmit video very, very efficiently over the internet, the, the the bar as you say has, has really been lowered for people to be able to get into media. And so it’s, it’s really, it’s the, the shifts in media. We, we like to say that mass media has lost its mass because it used to be media was controlled by a few giant corporations, and they kind of decided what everybody got to see.

And now as, as the bar has been lowered, and more and more people have gotten into it, people can choose what they want to see. And and somebody who has a message and wants to get that message out, the ability to do that now, the, the financial bar to get over is not nearly as steep as it was back in the, in the day. So it’s an exciting time. I mean, media has, everything has changed rapidly with technology. Media has probably changed faster than anything. And I think it’s the most exciting time to be involved in media, in the history of media, perhaps in the history of history. I don’t know.

Evangelism Coach Daniel King (06:16):
Yeah. And, and so what has your organization done to adapt to the change and help ministries to, to reach people for Jew? Because I think ultimately the goal of a very evangelist is to lead more people to Jesus. Yes. Whether it’s through television or TikTok or through doing Facebook posts, I mean, people as evangelists, we want to lead people to, to Jesus. And so what have you done to, to help ministries, and then how have you adapted to the changing times?

Chris Busch (06:47):
No, as you know, as an O R U grad one of oral’s premises was going into every person’s world. And so media just provides us with that ability to really, truly go into every person’s world without having to physically be there and in their presence in, in order to do that. So what we’ve done, we, we really started out more as a traditional media agency broadcast. So tell

Evangelism Coach Daniel King (07:11):
Us what, what would a traditional media

Chris Busch (07:13):
Yeah, traditional media, legacy media would be more like television, radio you know, broadcasting what we call linear television. Linear television is where you have a set schedule and you had to tune in at that time on that channel, or you missed it. Then DVRs came along in that loud time shifted viewing so people could actually record your show. And we find that, that for a lot of our clients that are on television, as much as 15% of their viewership is, is DVR people that are recording it and watching it their own time. And that’s really what’s shifted is the, the, the power as it were of media has shifted to the viewer as opposed to the broadcaster. The viewer has a lot more control now over what they watch when they wanna watch it. So the legacy media, television, radio is still alive.

It’s still reaching people, but so many other options have come along in the world of media, especially with the internet and the, and the large availability of, of, of broadband now. And I didn’t quite believe that as many people would be watching video on their telephones when smartphones came out, you know, some years back, I thought, that’s a little bit of a stretch that somebody’s gonna go from watching on a big screen like this to this thing. But it’s amazing how people have adapted, and especially the younger generation and, you know, now they can watch what they want when they want, and it’s right there in their hand and they’ve got the earbuds in. And that’s the new face of, of media.

Evangelism Coach Daniel King (08:47):
And now people call Generation Z digital natives. They were born with a cell phone in their hand almost. Right. And they, it is part of their life. They watch all kinds of content, and it’s much shorter, where oral, I think did hour long po broadcast. Yeah. And now you bring it down to about 30 seconds, which means, yeah, you have to really shorten your message, but then you can put out a lot of right short, 30 seconds short content

Chris Busch (09:18):
And reels and things like that. Yeah. Short, short content, whether it’s YouTube TikTok, whatever. Those have gotten to be super popular. And what we find is that people who are able to produce some of that, in fact, a lot of times people will take, you know, a pastor will take his sermon and have somebody go through it, and they can find those little, you know, clips of, of 30 to 60 seconds or something that they can put up his shorts and then have links to the full message. And so it gives you a chance to begin to develop a relationship with somebody through those short messages. And then you always want to have the ability for them to go beyond that. You don’t wanna just stop there. You know, you want to have links for them to follow with from that short message. If you like this, there’s more, you know, you can hear more here. And, and you can kind of grow the, the interest and grow the relationship that way.

Evangelism Coach Daniel King (10:10):
Now you represent a variety of different ministries. Some very large ministries. Mm-Hmm. <affirmative>, w w what are you advising them to do and and how are you helping them right now?

Chris Busch (10:22):
Well, we’re advi well, Jesus said go into all the world, right? Yeah. And oral said, go into every person’s world. So our thing is that okay, just every available platform that you can be on and afford to be on, try to be on there, you know, with, with your message. So everything from, from the the big tech platforms, you know, like Facebook, YouTube, and that we also are cautioning our clients not to, not to depend on those platforms being there tomorrow. That ultimately you wanna really have your own website, your own app, and you wanna develop a relationship with people where they can get to your content without having to go through an intermediary like, like Facebook or YouTube. Because the reality is, is is that someday Facebook or YouTube could pull the plug on religious programming.

Evangelism Coach Daniel King (11:15):
Very, yeah. And I, I know that some ministries are very curtailed in what they can say on TikTok, for example. Mm-Hmm. <affirmative>, there are some of my friends are on there and they’ll get thousands of views, but then if they talk about a certain subject, suddenly it drops to zero views. They, they can push a button shadow completely turn you off, and basically controlling the message of what can be said, which is very dangerous from a, a free speech viewpoint. Yeah. But as Christians, we have to be wise in how we talk to people, how we communicate, and, and then we can grab people, hook them, and then bring them over to our website where you said we can have, right? Yeah. Bring additional content to help bring them,

Chris Busch (12:02):
Bring them up to your platform, you know, where, where you can, and then, you know, where they can sign up for an email list. Because you really want to, if you have that person’s email, that’s so much more valuable in terms of the relationship than just having that connection through a social media platform. Because like I said, it could, it could disappear. The message could get suppressed. You could get blocked. You know, we, we know all the stories that are coming out now since Elon Musk bought Twitter, you know, all the stories that are coming out. Or

Evangelism Coach Daniel King (12:32):
Even the FBI was trying to block some of the messages.

Chris Busch (12:34):
Yeah, yeah. And, and so but the thing is, people are there, it’s like the public square in a way, you know, that you know, Paul went up Mars Hill and there were all these people and he just stood up and began to, to preach there. Well, that’s kind of where, where our people now, well, they’re, you know, they’re Facebook, their Twitter, their TikTok their YouTube, you know, all these different platforms. I mean, YouTube is the number two search engine. And people don’t realize that. Cause they think Google Yeah, Google’s number one, well, what’s number two? Well, is it Bing? Is it duck, duck Go? No, it’s YouTube is the number two search engine in the world. So that just massive amounts of people there. So, so what we recommend to clients is, is you’ve gotta be where the people are, and you’ve gotta make, you know, contact there.

And you’ve gotta have it’s gotta be good content. You know, it’s gotta be well done. It’s gotta be, be well produced. People have become more sophisticated about media. So the quality of the video, the quality of the audio needs to be good. Now, it doesn’t need to be perfect especially if you’re shooting something that’s this kind of live type of thing and you’re using a phone or something, people will give you grace for something like that. But if if they, if the audio is bad, or if the video is just, you know, hard to watch, people are sophisticated one or two, three seconds, you know, and they’re gonna to be onto something else. So you’ve gotta be sure that you put the message out there with, with enough quality so that, that the lack of quality won’t drive somebody away.

Evangelism Coach Daniel King (14:04):
So if someone’s listening and they have a, a small to to medium size ministry, and they came to you and, and said, I need some help with my media, what are some of the things that, that light Quests would do to, to help a, a, a ministry like that? What advice would you give them? Or, or how can you help them out? Well, first

Chris Busch (14:26):
Thing we wanna do is understand what they’re calling is and, and what it is they’re trying to do and, and what, what their purpose, what their mission is. And then we try to, to work within that. I mean, we don’t have like a cookie cutter thing where, okay, here’s what everybody else does, and so therefore you should do this. So it’s really important to understand somebody’s mission, who they’re trying to reach. For instance, we have a, we have a number of clients who really focus more on the United States as their mission field. We have other clients who do, who are in the United States that don’t do any media in the United States. They spend all of their media budget in, in certain foreign countries. And, and they may even have a particular country that they feel a calling toward. You know, we’re where things are focused.

So understanding that type of thing, understanding the, the, the mission and the calling is really important. And then it’s just a matter of developing a strategy. And this is where I also see, whether it’s in ministry, business, whatever, a lot of times people can be a little bit helter skelter and, well, let’s try this, let’s try this. You know, it’s really important, I think, to have a strategy. And that strategy can and will change over time. We’ve seen how technology, you know, advancements in technology, you better change your strategy as technology advances. But you still need a strategy. You still need to, to kind of an idea, okay, we’re doing this, we’re doing it for this reason, and be very purposeful and intentional about it.

Evangelism Coach Daniel King (15:52):
And so you really help people to develop that strategy Yes. And then to implement it. Right. That’s extremely valuable. So if someone’s listening and they want to find out more about you and, and what you, you do, what’s your website? How’s

Chris Busch (16:06):
They Our, our website is light quest media.com. So L i G H T Q U E S T M E D I a, <laugh> like quest media.com.

Evangelism Coach Daniel King (16:15):
Yeah. So if you’re interested in finding out more about media and how to be effective at reaching people and encourage you to, to reach out to Chris Bush and like Quest Media and they’ll be able to help you out. And earlier we were talking a little bit about Kathryn Kuhlman. You, you went to her church when you were young. Yes, she was. And you were telling me after growing up a story about how you saw some miracles happen through her ministry. Can you tell us about that?

Chris Busch (16:42):
Well, I had there were a couple of ’em. One, a friend of mine that I grew up with in, in the ministry there, he was born with club feet and his feet were like, just turned almost completely upside down. And my parents were there. They saw his mother bring him to one of Kathryn Kuhlman’s services and they saw his feet and how deformed they were. And then she prayed for him during that service, and his feet became to totally normal. And they saw him afterwards. And I grew up with the guy and, you know, his feet, I’m not saying mine or normal, but his words normal as mine. Anyway, <laugh>. And then another time, my dad had had a really bad back injury from work, and he, we did not think we would be able to even go to church. Cause we drove 40 miles from New Brighton, Pennsylvania to Youngstown, Ohio for Kathryn Kuhlman’s Sunday services.

And so we did, just figured we wouldn’t be going, cuz dad couldn’t. And he wanted to go. He was determined to go. So my, my brother who’s 12 and a half months older than I, we, we helped him get up off the couch and, and get, you know, into the car. And he, he was stubborn German, you know, so he was gonna drive, and he got there and he was standing at the back of the auditorium. And he was one of Katherine Kuhlman’s ushers. And so somebody had told her, you know, that he had been injured. And at one point during the service, she called him to come forward, she says, is Al Busch here? And from the back, my brother and I were sitting down on the first couple of rows with what was called junior ushers. And, and we could hear from the back.

He goes, yes. And she said, come down here. And he came down the aisle right to the side of where we were sitting. And when he got to about the first couple rows, she said, stop. And he stopped and she said bend over and touch your toes. Well, I mean, we knew that he could maybe bend a little bit, you know, maybe 10 or 15 degrees. And that was about it. And he put his two hands up in the air and bent down, touched his toes, and was immediately healed and had no back issues from that day. He went to the doctor the next day, and the doctor, he walked in and the doctor said, what happened to you? And dad told him, you know, and the doctor was kind of skeptical and all of that, but he said, well, he said, you don’t need me anymore.

Evangelism Coach Daniel King (18:48):
Well, what a wonderful story about what God did through Kathryn Kuhlman. What a great woman of God she was. And then you went to Oral Roberts University, and right as you graduated, oral hired you mm-hmm. <Affirmative>. And you, you advanced very rapidly by the age of 26, you were a vice president at, at oru, which is pretty amazing. What was it like being around Oral Roberts? What made him effective as an evangelist?

Chris Busch (19:16):
I think what made oral so effective was that he was determined to obey God. And if he believed that God called him to do a certain thing, he was gonna do it. And we were all gonna help him do it. You know, and, and that was the thing there. He would, he was open to hear other people’s opinions and everything, but when the decision got made, then it’s like, okay, we’re all, we’re all pulling the same sled here and we’re all pulling in the same direction. And so he was really a great inspirational leader in that way. He had a great vision you know, for back when he had the healing ministry and the tents, and then to carry that forward into the university and for the Holy Spirit and healing and, and the whole Pentecostal experience as it were, to be a part of a university. You have to remember, oral came out of a, of a Pentecostal background. It was very anti-education. They believed after high school you could go to Bible school and that was okay, but don’t, you know, don’t go to university or a college or something like that because they’ll corrupt you.

Evangelism Coach Daniel King (20:24):
Well, he started a college, so I know somehow

Chris Busch (20:27):
He, he was amazing.

Evangelism Coach Daniel King (20:28):
He got over that. He got over. But thank God he did, because O R U is such a huge blessing to so many people.

Chris Busch (20:33):
And he did it, you know, coming out of a background, it would say he, he would be a very unlikely person to do it. And, and actually had to fight the leaders of his denomination, you know, who really wanted him to make it a Bible school. And he said, no, God’s called me to build a university where the students will go into every man’s world. And so yeah, he was an, an amazing visionary. And like I said, if, if once he knew that God had told him to do something, that that was it. You know, and he was, he was gonna do it, and he was gonna fight and, and overcome whatever it took to do that and stand. So we can look back on some of those people like Oral Roberts, like Kathryn Kuhlman and others, and, and look at their examples and, you know, they weren’t perfect people and we’re not perfect. And, but look at the impact that they had because they were obedient to the calling that God put on their lives. And they just said yes.

Evangelism Coach Daniel King (21:31):
Right toward the end of a Robert’s life, I got to go to his house out in California, and I was very young, and I asked him for his advice for me as a young minister. Mm-Hmm. <affirmative>. And he said, Daniel, obey guy. There you go. And so now anytime someone asks me for advice, I just tell ’em, obey God. Yes. You can’t go wrong doing that. No.

Chris Busch (21:52):
No. And, and I think what, what a great thing to have is your life’s legacy. You know, that he obeyed God. And what else could we, you know, what we’re looking for is that when we stand before Jesus, you know, we get that well done, good and faithful servant. And I am just absolutely convinced Kathryn Kuhlman, Oral Roberts people like that, that, that walked a walk, you know, through their whole life of, of being obedient to God in spite of flaws, in spite of mistakes and everything else, that when they arrived, you know, that’s what they were greeted with. Well done. Good and faithful servant.

Evangelism Coach Daniel King (22:30):
Amen. Well, I pray that all of us would Yes. Hear the same thing well done. Good and faithful servant. That’s our goal. Amen. Well, Mr. Chris, thank you so much for being on the Evangelism Podcast. Awesome. I appreciate it.

Chris Busch (22:43):
Be great to be with you.

Evangelism Podcast Host (22:44):
Are you called by God to be an evangelist? Do you wanna lead millions of people to Jesus? Do you desire to be trained in the practical side of building a ministry? Then check out the Daniel King’s School of Evangelism. Learn how to be an effective evangelist from Dr. Daniel King’s 20 plus years of experience. Daniel King has done crusades all over the world in over 70 nations, and has seen over 2 million people give their lives to Jesus. But it wasn’t easy. There was no crusade school. So Daniel traveled the world learning from and observing top evangelists, noticing how they successfully won souls for Christ. Now he wants to share decades of knowledge and experience with you. Topics of the Daniel King School of Evangelism include what is an evangelist, how to be a master soul winner, how to give anar call, how to organize a crusade, how to raise money for your ministry, and much more. If you wanna be an evangelist, but don’t know where to start, the Daniel King School of Evangelism is for you. Enroll today in the School of Evangelism by going to Daniel King ministries.com/evangelism.

Evangelism Coach Daniel King (23:46):
Thanks so much for listening today. I am excited about telling people about Jesus, and I want to invite you to be a part of helping us to rescue people from Hell and take them with us to heaven. There’s two things you can do to help. First of all, can you go find the Evangelism podcast on Apple iTunes and leave us a positive review by giving a review. You will help other people find these valuable resources about sharing our faith. And second, would you become a financial partner with King Ministries? Every single dollar that people give us enables us to lead at least one person to Jesus. And so that means for only $1, you can help start a party in heaven. And so today I want to invite you to become a monthly partner. You can start out for just a dollar, but if God puts it on your heart to do more, of course you can do more. But please go to king ministries.com and become a monthly partner with us today to help us to lead more people to Jesus. Thank you so much, and God bless you.

Evangelism Podcast Host (25:07):
For more information about how to share your faith, or to financially support our worldwide evangelistic outreaches, visit king ministries.com. Again, that’s king ministries.com.


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