Rubens Cunha is a Brazilian born missionary evangelist, author, and international speaker who has led hundreds of thousands to Christ worldwide through massive evangelistic campaigns. Many people have been saved and healed at his events. Today he talks about his strategy for reaching Brazil and the world with the Gospel.
Rubens Cunha’s Strategy:
Engagement of local churches – An evangelistic campaign only takes place if local pastors unanimously agree to work together to reach every single person in their city.
Training through Conferences and Seminars – Before the evangelistic campaign, local Christians receive training on evangelism, healing, deliverance and follow up strategies.
Evangelistic Campaigns – Large crowds gather to hear the Gospel, receive salvation and miracles. Humanitarian projects and Bible distribution take place.
Follow up – Trained Christians follow up with those that made a decision for Christ. New churches are planted. New leaders are raised.
For Evangelism Coaching, please call Daniel King, the Host of the Evangelism Podcast.
Evangelism Coach Daniel King (00:00):
Rubens Cunha is a Brazilian born missionary evangelist author, an international speaker who has led hundreds of thousands of people to Christ worldwide through massive evangelistic campaigns. Many people have been both saved and healed at his events today. He talks about his strategy for reaching Brazil and the world with the gospel.
Evangelism Podcast Host (00:24):
Jesus said, go into all the world and preach the gospel. Everyone who calls on the name of the Lord shall be welcome to the evangelism podcast with Dr. Daniel King, where Daniel interviews, full-time evangelists, pastors, missionaries, and normal everyday Christians to discover how they share their faith, their powerful testimonies, and amazing stories that will inspire you to reach people with the good news. And now here’s your host, missionary and evangelist Daniel King. Welcome to the evangelism podcast.
Evangelism Coach Daniel King (01:02):
I’m Daniel King, and I’m excited about telling people about Jesus today. I have with me a very special guest and a dear friend of mine, Rubens Cunha. Thank you so much for joining me today. Thanks for
Rubens Cunha (01:14):
Having me Daniel. It’s a great honor to be here.
Evangelism Coach Daniel King (01:17):
So Rubens you have done many, many crusades, especially in Brazil. You were born in Brazil. Tell me some of what God is doing through your ministry.
Rubens Cunha (01:29):
We have had over a hundred crusades in Brazil, especially in the Northeast part of the nation. We come to see it is we work with the pastors and we have large crusades. Our vision is that every single person in town should have an opportunity to hear the gospel. And we are having a wonderful harvest of souls. Church are being planted. Churches are growing. It has been a wonderful journey.
Evangelism Coach Daniel King (01:57):
You mentioned that a lot of your crusades are focused in the Northeast part of Brazil that would be flying into Fortaleza. Some of the other big cities up there. What, what would they be?
Rubens Cunha (02:10):
Fortaleza receive fee Salvador. Those are some of the major airport hubs.
Evangelism Coach Daniel King (02:14):
So often when people think of Brazil, they think of Rio de Janeiro, which is way down South. But tell me, why are you focusing on this Northeast part of Brazil?
Rubens Cunha (02:26):
Brazil is a very large nation. It’s actually a larger than the continental US. And we have had revival in many parts of Brazil. If you go to some Powell or real to the South Southern and South Eastern part of the nation, you find many large churches, a tremendous move of the Holy spirit. But if you go to the Northeast part of the country, there are still a tremendous need for evangelism, for crusades, for missions. The Northeastern part of Brazil remains a vast mission field in our generation with thousands of villages, without a single Christian witness.
Evangelism Coach Daniel King (03:10):
And you have an entire team that is helping you there in Brazil. And I’ve been down there several times with you. We’ve always had wonderful crusades. So many people saved, so many people healed. And one of the things I love about your ministry is you have your very own gospel truck. Tell me about your truck that’s for doing crusades.
Rubens Cunha (03:35):
This was a great blessing from the Lord. And as a word of encouragement to those listening, that’s a vision. The Lord gave me over 20 years ago, I was in a season of praying a of prayer seeking the Lord. And I just had this vision of a truck that I was going to use to preach the gospel around the nation. While 20 years later of the Lord made this vision come to pass. We have a truck that is a self sufficient evangelism. Unity. You could say that it has its own generator, all the lights, the sound equipment. We drive into a city. It opens up my son, my teenager son likes to call it the Optimus prime of evangelism because it, it, it opens up and we are ready to go.
Evangelism Coach Daniel King (04:23):
The optimist prime of evangelism. That’s awesome. So it folds down and becomes a platform. You have lights, sound system, everything you need to make it
Rubens Cunha (04:34):
Say it happened right there. Exactly. It’s a mobile stage. When we park into an area, we, it folds out becoming a platform. We have hydraulic arm that carries the sound system to preach the gospel to tens of thousands of people. We have our lights, we have the generator. So it is a wonderful tool to preach the gospel. We drive it all over the Northeast part of Brazil to hold massive campaigns.
Evangelism Coach Daniel King (05:08):
Tell me a little bit about your history and how you became a Christian and then how you got involved in doing evangelism.
Rubens Cunha (05:18):
Yes. I was born and raised in Brazil, as you mentioned. And my family was deeply involved with African Brazilian religion, which is resembles voodoo. It was type of witchcraft religion. And as I became a teenager, I was deeply involved in that world. But one day I went to a church and as I was in that church, somebody there shared the gospel with me. And as that person shared the gospel, I realized that there was a different kind of power there that I was not familiar with. And that made me very intrigued. You see, I was so deeply involved in the role of witchcraft that I used to talk to the demonic spirits though, at the time, I did not know that they were demonic spirits. You see a lot of people involved in those type of religions are deceived. I was deceived. And, and so th the NTT is the spirits, the demonic spirits that talk to me, he started to threaten me to say, I should not go to that church anymore, but I was so curious, so hungry to know God that I did went back and I went through some crazy experiences to, to be set free and to make a long story short.
Rubens Cunha (06:42):
In one day, as I was being threatened by those demonic spirits, I had the vision from the Lord and this vision, I saw Jesus and I gave my life to him. He sat me free from all that oppression I was under. And he said, I will send you to the nations to bring revival through signs and wonders. And my life was completely changed from that point. On two weeks later, I did my first crusade in my school. I gathered all the students and preach the gospel to them. You started a little Bible club at the time. And later on, I got a hold of healing, the Sikh by TL Osborn. And when I read that book, I knew that was exactly what God wanted me to do. So about a year after my conversion, I started preaching in local churches, start traveling to a different nations. And now it’s been almost 27 years. And I’ve been to over 40 nations in the world, held campaigns that had up to 50,000 people per night. And the Lord has been faithful to his word.
Evangelism Coach Daniel King (07:57):
You are first starting out. You, you weren’t the evangelist, you were helping to organize crusades for other evangelists. What are some of the things you learned in organizing crusades and how to hold a successful event?
Rubens Cunha (08:14):
Yes, I was very blessed to be part of the team of Mike Francen organizing crusades for him in Latin America. And I learned invaluable lessons during that time. One of them is the need to work with the local church. If you are an evangelist, you need to connect with the local churc hes and make sure they will be keeping the fruit of the harvest. When we come into a city, we, we cannot do events just by ourselves. It’s possible that using marketing, or if you are a good preacher, if there is a miracle anointing in your life, you could gather the crowds by ourself, but we need to work with the body of Christ. So that the fruit
Evangelism Coach Daniel King (09:03):
From the crusade we remain,
Rubens Cunha (09:05):
That was a very important lesson. I also learned about how to set up a crusade, how to promote a crusade, how to find the, the right human resources to help us get the word out. Those were precious years of training that definitely shaped my life in ministry. And now that
Evangelism Coach Daniel King (09:27):
You are preaching as an evangelist, you see God do tremendous miracles in many of the crusades that you do. What are some of the miracles that you’ve witnessed?
Rubens Cunha (09:37):
Wow, that’s a wonderful question. I strongly believed that a signs and wonders are vital to the proclamation of the gospel. And at every campaign, God has been giving us the privilege of, of witnessing a tremendous signs and wonders our last campaign. For example, wasn’t the nation of Ethiopia. And in that crowd, there was a man who was insane for several years. The men was tied, we’d ropes in his home, and sometimes he would break out and run to the jungle and roam like a wild animal. His family had to hunt him down, bring him back and tie him again. Well, his wife brought him to the crusade and during the prayer for healing and deliverance, that man said that he felt something coming out of his mind, and he was completely healed. He came to the platform and it started to share how, how he was his mind was clear and he was so speaking so perfectly normal that I even asked the crowd, do you know this man?
Rubens Cunha (10:47):
Is there anybody here that knows him? And several hands in the crowd wind up and his wife came to the platform and she testified how she suffered for many years. And, and she said, I have not had a conversation like this with my husband for a long time and Shu, apt, and hugged him. That was one example. I could tell you many more from all their crusades. We were in Pakistan a few years ago. There was a young man, a Buffalo fell on him while he was working on a farm and broke his back. He was paralyzed, but he heard about a crusade. And just like in the gospel of Luke, his friends carried him to the campaign for several miles. They took turns carrying him on their, on their arms. And I did not know that man was there, but Jesus knew it. They put him on a mat at the back of the, the crowd. And during the time of prayer, as a prayed for miracles, I said in the name of Jesus, if you couldn’t walk, stand up and walk the power of God, touch that young man. He jumped on his feet and he started to run. He came to the platform, ran back and forth. It was just a beautiful miracle from God.
Evangelism Coach Daniel King (12:07):
So if a Buffalo falls on you, don’t worry. Jesus can even heal you from Buffalo falls.
Rubens Cunha (12:13):
Yes. And amen.
Evangelism Coach Daniel King (12:15):
On your website, you explain that you have a four pronged strategy in your ministry. The first part is engagement with local churches. Then you have training through conferences and seminars. Then you have the large evangelistic campaigns, and then you have the follow-up aspect. Can you talk to me about how those four work together in order to have a successful evangelistic event?
Rubens Cunha (12:45):
Absolutely. first we work with the local pastors because we strongly believe as evangelists. We need to serve the local church. We need to help the local church grow. So when we do that, we identify the needs of the church. As far as, as growth, we identify for example villages that do not have a church yet. And we work with them to plant new churches. Then we move. Once we get that connection with the local community, we move to train the people. We, we train every single church to have followup teams so they can take care of the fruit. But also before the campaign, we have a week of intense teaching on how to install. The goal is to wake and the local church should the need of weaning souls. So you, you have been to some of those crusades with me, you’ve done a wonderful job teaching as well.
Rubens Cunha (13:45):
We teach them on how to insource, how to pray for healing. We teach about the ministry of deliverance. We teach about the power of the Holy spirit to help us win souls. And once that happens, those believers that were trained, they participate in a crusade. They see with their own eyes that what was taught is real. And after we leave down, there is a momentum that continues and several ministries have been birthed out of those trainings and crusades, and they are still reaching schools in their seats. They are doing campaigns in villages and a steel weaning sauce. So third, we do have the campaign, which is the main event of our project during the week in which we preach a C preach, a simple gospel message. Pray for salvation for miracles. Thousands are saved. God shows up with tremendous healings and also deliverance.
Rubens Cunha (14:43):
And then we go to the follow-up, which I believe is essential. As I mentioned before, to have fruit that remains and our strategy for, to follow up is number one, we use a prayer card. This prayer card has tan space as four names and agreed in front of it. And the greed is as for the believer to Mark, if they prayed for that person, if they invited them to the crusade, if the person made a decision for Christ and was baptized, every single believer in town receives a prayer card for free, the idea is to communicate to them that they are responsible to win souls and take care of the new believers. And it really works because if you think about this, if a pastor takes this strategy seriously, and every believer is spraying for 10 people, and only one per card comes to Christ, the church will double in size. And at every campaign we see at least one church doubling in size and, and sometimes even tripling quadrupling insight. So this works very well. We also, as I mentioned, train followup teams in the church and our follow-up starts today. After the decision for Christ, let’s say we have a Friday night crusade. People make a decision to follow Jesus. Saturday morning, they are receiving phone calls and visits, chewing, degrade them in the local church.
Evangelism Coach Daniel King (16:14):
What a tremendous system we need to make disciples, not just convert. So that up aspect of doing the crusade is so important. You have big vision for the future. What are some of the things that you see God doing in your ministry in the years to come well, first
Rubens Cunha (16:33):
You want to do more campaigns, right? This is really my heart. Is this my primary calling to hold mass compaigns, proclaiming salvation signs and wonders. But I, also believe God is calling a new generation of evangelists. I believe, I believe there are people then you’re listening to us right now that their hearts are, are on fire. They feel the fire in their hearts. As they listening to two evangelists sharing about their experiences. God is calling a new generation of evangelists and, and we have the responsibility now to mentor, train them. I’m starting for example, a mentorship program for evangelists. First in the nation of Brazil, our program starts in March with a hundred young people with a calling for evangelism. I’m going to be teaching them, mentoring them and preparing them to go and start their own evangelistic ministries. I believe God is raising an army of evangelists for the end time harvest. I believe that with all my heart and we now as more experienced evangelists are going to play a significant role in equipping and training this new.
Evangelism Coach Daniel King (17:50):
So if there’s a young evangelist, who’d like to get connected with you, and maybe there’d be some opportunities for them to do evangelism or if there’s somebody who would like to support your ministry and help you with this tremendous vision, what is your website? How can people get in touch with you?
Rubens Cunha (18:08):
Yes. If you are interested in learning more about how to be an evangelist, or if you want to support our campaigns, please visit our website, www.gga.global www.gga.global. And GGA stands for global gospel action, which is the name of our ministry. Welcome.
Evangelism Coach Daniel King (18:31):
Rubens you are a very close friend. You are also one of the smartest evangelists that I know you are married to a German wife. And so of course you, your mother tongue is Portuguese. You’re fluent in English. You’re fluent in Spanish and you’re fluent in German. And so you are super smart. And it’s just such an honor to, to know you let’s finish today by praying in Portuguese for the world to be saved.
Rubens Cunha (19:02):
Do you do that? Absolutely. And before that, that just finished by saying, thank you for having me here. You are also a great friend. I’m honored to be here. I always learn from you. And I’m glad we had the opportunity to do this this podcast together. So that spray I’ll pray in Portuguese. And even if you don’t understand my prayer, agree with me (Prayer in Portuguese) in Jesus’ name. Amen.
Evangelism Coach Daniel King (20:00):
A man. Well, I think Portuguese is just a little bit more anointed than English because that’s a powerful prayer brother. Rubins thank you so much for being on the evangelism podcast.
Rubens Cunha (20:12):
Thank you so much for having me. God bless you.
Evangelism Coach Daniel King (20:15):
Thanks so much for listening to the evangelism podcast today, I’m excited about telling people about Jesus. And what we found is that as we go to different nations of the world, it takes us an average of about $1 for every person we’re able to reach with the gospel. And so some countries are more expensive. Some countries are a little bit less expensive, but on average, we’ve invested about $1 for every person we’re able to lead to Jesus. So today I’m asking you to go to my website, King ministries.com and give $1, $2, $5, become a monthly partner, help us to lead people to Jesus. Imagine you can start a party in heaven with just $1. Also go to Apple iTunes, leave us a review for the evangelism podcast with Daniel King. So lots of people can find this evangelism podcast. God bless you
Evangelism Podcast Host (21:08):
For more information about how to share your faith or to financially support our worldwide evangelistic outreaches. Visit King ministries.com. Again, that’s King ministries.com.